Executive Leadership

Larry B. Jordan
President and CTO

Larry Jordan, President and co-founder of Wi-Tronix, is committed to a global vision of saving lives by improving the safety, service reliability, and operational efficiency of transportation systems for the rail industry. An inventor and innovator, Larry holds multiple patents in the area of locomotive control systems. He believes passionately that innovation can provide the future of rail safety. Today, Larry leads the Wi-Tronix team in providing remote monitoring, video analytics and predictive diagnostic solutions to railways, ensuring the most efficient and reliable movement of goods and people throughout the world.

Michael D. Hielmann
Executive Vice President, COO

Mike is the Executive Vice President and COO of Wi-Tronix, a leading provider of smart remote monitoring, visual intelligence, and predictive diagnostics solutions designed specifically for the rail industry. An active member of the Association of American Railroads Railway Electronics Standards, his work supports the development and deployment of the most advanced technology available for rail; edge computing, artificial intelligence, and cloud-based SaaS solutions, which give rail operators the ability to take real-time action on critical issues and use precise insights for strategic management across their operations. Currently, Mike leads Wi-Tronix Business Development efforts along with overseeing Wi-Tronix IT, Project Engineering, and Sales and Marketing groups.

Lisa A. Matta
Vice President – Product Management

As a leader in technology for nearly 20 years, Lisa Matta innovates solutions that solve critical issues faced by the rail industry. She combines a talent for invention with a passion for education, providing a pathway for future innovators and leaders in her field. As a co-founder of Wi-Tronix, Lisa is named in five patents and has been instrumental in spearheading the design, development, test, and launch of new software and products since the company’s beginning. Today, Lisa serves as Vice President of Product Development for Wi-Tronix. She continues to cultivate engineering skills in students at all levels through her volunteer work as a National Official with Tau Beta Pi Engineering Honor Society, active member of the Society of Women Engineers, and mentor in the STEAM youth organization, Destination Imagination.

Chad Jasmin
Vice President – Customer Success

As a goal-oriented leader with over a decade of experience, Chad Jasmin focuses on improving performance while reducing costs in the highly competitive rail industry. He combines his talent for planning and analysis with demonstrated leadership skills to consistently enhance customer satisfaction. His talents in resource management, business solutions and process improvements enabled him to serve in leadership roles in Product and Sales before becoming the VP of Customer Success for Wi-Tronix. Chad led the introduction of the Track Temperature Restriction Monitoring and Mobile Phone Detector. Today, Chad directs and leads the Customer Success team for Wi-Tronix, LLC, working with executives and teams across the organization to acquire new business, develop new products and enhance overall customer satisfaction.

Duane D. Hong
Vice President and Co-Founder

Duane is a Co-Founder of Wi-Tronix who works with Customer Success to help them provide stellar customer support to rail clients. Early in his career, Duane led the integration of wireless devices into the FIRE cab electronics platform, paving the way for the Event Recorder and playback features we know and use today. Duane has worked with rail crews throughout the world to support their hardware installations, maintenance and training. His love of mechanical simplicity is apparent in the quality he pours into his work. In fact, he personally built the first ever Wi-PUs for Wi-Tronix. Duane graduated from the Northwestern University McCormick School of Engineering with a Bachelor of Science in Electrical Engineering in 1997. A husband, cyclist and runner, when he isn’t running a carpool, you can find Duane at home working on his cars.

Kimberly Sass
Vice President – Human Resources

A trusted coach and mentor with over 20 years of experience in the HR industry, Kim takes a genuine interest in developing the strengths and talents of the individuals she hires. Emotional intelligence enables Kim to understand and motivate the range of people she works with. Leveraging her talents across the enterprise, Kim is responsible for leading the ideation and execution of the HR Strategy for Wi-Tronix. Looking at talent first through the business lens and then the HR lens offers Kim a different perspective on building capability across the organization. Inspiring leadership at all levels of the organization, Kim respects and supports a diverse group of people who transform safety for the rail industry.

Richard Arnold
Executive Director

Rich is a seasoned, multinational, financial and operating executive with over forty years of experience with both small- and medium-sized software, IP, and applied technology businesses. He has held positions as Executive Director, Chief Operating Officer, Chief Financial Officer, and EVP-Strategy and Corporate Development for both public and privately held companies in both the United States and Australia. He has served on Boards of Directors of operating companies, holding companies, and investment management companies, including roles as Chairman of the Board and as Chairman of both Audit and Compensation Committees. Rich has originated, negotiated, closed, and integrated multiple acquisitions as well as several successful exits and has managed multiple significant restructurings and downsizing initiatives. Rich is also a genuine team leader and team builder, having hired and trained his own replacement on multiple occasions. He is an expert communicator, highly regarded by investment analysts for the strength of his presentations on earnings calls and at investment conferences.

Terri Sprout
Vice President – Finance

Terri began her career at Wi-Tronix in 2011 and assumed the position of Vice President of Finance in 2014. Terri brings to the Wi-Tronix team over 20 years’ experience in accounting and finance with a very strong systems background. Her experience includes preparation of monthly and annual financial statements including consolidation of foreign entities, coordination of external audits and tax returns, management of AR and AP functions, budgeting/forecasting, and analysis in both manufacturing and project accounting environments. She earned a degree in business administration for Accounting from the University of Saint Francis in 1991 and her MBA, with a concentration in management information systems, from DePaul in 2001. Her professional certifications include CPA, CMA, CGMA, and she is a member of IMA and AICPA.

Norman L. Bridge
Vice President – Quality

Norm leads Wi-Tronix in manufacturing, material management, customer support and quality efforts. Norm has over 30 years of transportation industry experience. Prior to joining Wi-Tronix, he served as President of 10G LLC, a joint venture between Caterpillar, Inc. and The Morey Corporation. Norm also spent 20 years with GM Electro-Motive Division, where he held various engineering leadership positions, most recently as Director of Control and Electrical Systems Design. He oversaw the development of the SD70ACe and SD70M-2 electrical systems and EMD’s Intelli-Train remote monitoring and diagnostic system. Norm has a proven track record of success and an unwavering commitment to quality and customer satisfaction