Wi-Tronix Elevates Lisa Matta to Chief Innovation Officer, Accelerating Industry Growth and Market Leadership
December 17, 2025
BOLINGBROOK, ILLINOIS, December 17, 2025 – Wi-Tronix is proud to announce the promotion of Lisa Matta to Chief Innovation Officer, recognizing her deep product expertise and expanding her role to unlock new market opportunities and drive strategic growth.
A founding member of Wi-Tronix, Lisa Matta has been instrumental in shaping the company’s trajectory since its inception in 2005. Over her two decades with Wi-Tronix, Lisa has held key leadership roles, including Vice President of Product Management and Vice President of Product Development, where she led the development and launch of industry-first technologies such as the Violet Edge IoT platform with real-time event recorder (ER) and digital video recorder (DVR) with integrated video analytics. Under her leadership, Wi-Tronix introduced advanced insights solutions that leverage onboard video, audio and telemetry data with AI to deliver actionable intelligence at scale. Her vision and technical acumen have resulted in multiple patents and a legacy of innovation that continues to define Wi-Tronix’s product portfolio.
Prior to joining Wi-Tronix, Lisa served as a Project Engineer at General Motors Electro-Motive Division (EMD), where she managed international projects and led the development of next-generation locomotive systems, including the FIRE Computer (the digital dashboard of the train) and its integration with advanced subsystems such as cab signal, fuel, and electronic air brakes.
In her new role, Lisa will champion Wi-Tronix’s brand and solutions as a Founder and product evangelist. She will forge high-impact partnerships and industry relationships, identify emerging opportunities, and lead government relations and external stakeholder relations to accelerate the organization’s expansion.
Lisa’s professional accomplishments include being honored as a Women of Influence in Rail by Progressive Railroading and a Women in Rail award recipient by Railway Age. She actively serves on the Association of American Railroads’ (AAR) Locomotive Committee and is a member of several other organizations, such as the Society of Women Engineers, Institute of Electrical and Electronics Engineers (IEEE), and the League of Railway Industry Women. Her dedication to mentorship and education is evident through her volunteer efforts as a national official with the Tau Beta Pi Engineering Honor Society and the STEAM youth organization Destination Imagination, where she encourages and supports future innovators and leaders.
Her leadership will elevate brand awareness, strengthen Wi-Tronix’s competitive position, and foster a deeper understanding of market trends, customer needs, and the company’s strategic vision.
“Few leaders embody innovation like Lisa,” said Larry Jordan, Wi-Tronix CEO & President. “Her ability to anticipate market needs and deliver groundbreaking solutions has shaped our company’s trajectory. This promotion reflects her unmatched impact and our confidence in her driving future growth.”
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ABOUT WI-TRONIX
Wi-Tronix delivers advanced IoT platforms for the rail industry and provides actionable information and insights on how rail networks are performing in real time. By enabling continuous improvement with a powerful combination of connectivity, analytics, alerts, and more, Wi-Tronix is enabling freight, passenger railroads, and transit systems with the tools that help enhance safety, operational efficiency, and service reliability. The Wi-Tronix team is passionately committed to its global vision of saving lives and ensuring the most efficient and reliable movement of goods and people throughout the world. Find out more at www.wi-tronix.com.